A seasoned leader with a T-shaped career that’s evolved into a T-shaped discipline:
Brand Experience.

I work at the intersection of analytics, customer insight, and service design; bringing together data, creativity, and operational rigour to create experiences that resonate with customers and drive real value for the business

Featured Projects:

SMS is preferred!

Leadership & People

Founding of lowercase Advisory

Co-founded Innocean’s first standalone advisory business, focused on delivering strategic insight and AI-powered tools to medium-sized businesses, transforming underused agency talent into a scalable revenue engine.

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Founding an Experience Department

Co-founded and scaled Innocean Australia’s Experience Department into a profitable, strategically integrated function serving Hyundai, Kia, and Genesis with CX, CRM, and analytics solutions.

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