The Coffee Chat

What I would probably say over a coffee...

I work across insight, strategy, and human-centred design, where the messiest, most meaningful problems live.

I’m called upon when the problem doesn’t fit the brief, or the brief itself needs rethinking. My strength lies in asking the right questions, understanding context, and helping people uncover the real challenge.

I’m driven by finding overlooked value, collaborating across teams, and designing strategies that work for real people, customers, and colleagues alike.

The Operator

What the execs want to know...

I’m a senior leader specialising in CX strategy, human-centred design, and customer insight.

With a career built across agency and in-house environments, I specialise in making sense of complex problems, delivering executive-relevant insight, and leading initiatives that create meaningful results: increasing NPS by 2.7 points, increasing online conversion by 3.7pp, and delivering >7x ROI.

My work spans research, service design, and organisational strategy, with a focus on experience-driven OKRs and commercial outcomes.

The Human

The person not the pitch...

I’m an elder millennial with strong opinions about Negroni ratios, Post-it notes, and the best cafés.

There’s a whiteboard in nearly every room of my house for sketching data viz inspo, designing board games, or my next recipe. If I’m not on those, you’ll find me bouldering, at pub trivia, or tweaking the audio setup I don’t need. I like people who think deeply, challenge kindly, and laugh at the absurdity of it all.

Professionally? I’m into complex systems, customer insight, and solving problems that don’t come with instructions.

Personally? I’m into chats that spiral into wild tangents.

The Hype Reel

Feeding the algorithm....

I am a T-shaped, cross-functional, human-centric thought leader intrapreneur .

I blend HCD principles, deep customer insight, strategic storytelling and emerging AI capability to deliver human-first Brand Experiences. I’m the one to call when stuck in the grey zone: not quite data, not quite design, not quite strategy… but somewhere in between.

Whether it’s unlocking synergy, operationalising empathy, or aligning a room full of people with wildly different job titles, I deliver impact at scale.

If you like whiteboards, tough problems, and ideas that actually land, let’s make the complex, simple.