A seasoned leader with a T-shaped career that’s evolved into a T-shaped discipline:
Brand Experience.

I work at the intersection of analytics, customer insight, and service design; bringing together data, creativity, and operational rigour to create experiences that resonate with customers and drive real value for the business

Featured Projects:

SMS is preferred!

Customer Experience

Critical Service Recovery Programme

Aggregated 0, 1st and 3rd party data to capitalise on the Service Recovery Paradox, delivering unprecedented uplift in satisfaction for at-risk customers.

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Automotive Customer Journey Map

When best practice isn't best, building a complex journey for a complex problem.

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