Global Customer Touchpoint Mapping Project
A globally scalable customer journey visualisation initiative that transformed 2,700+ metrics into a unified customer-first model adopted across markets.
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A seasoned leader with a T-shaped career that’s evolved into a T-shaped discipline:
Brand Experience.
I work at the intersection of analytics, customer insight, and service design; bringing together data, creativity, and operational rigour to create experiences that resonate with customers and drive real value for the business
Featured Projects:
SMS is preferred!
Data & Analytics
Kia Marketing CMO Report
Designed and facilitated a collaborative, design-led reporting framework that redefined how Kia’s marketing team engaged with analytics, sparking cultural change and client-led research.
Read more...A seasoned leader with a T-shaped career that’s evolved into a T-shaped discipline:
Brand Experience.
I work at the intersection of analytics, customer insight, and service design; bringing together data, creativity, and operational rigour to create experiences that resonate with customers and drive real value for the business
Featured Projects:
SMS is preferred!